How to "save" your skin from the cold? By hydrating it!

We have talked many times about hydration and will continue to do so even during winter, because despite the common belief that the skin does not need hydration in this season, the truth is quite the opposite. You have probably already noticed that each season affects the facial skin differently, with the most drastic change occurring in winter – the skin becomes excessively dry, flaky, irritated, painful, and in some places, small sores may even form. 

There are several reasons for this – besides the external factors beyond our control (cold air, wind, and low temperatures), we also add the dry indoor air, low humidity, and a diet poorer in vegetables and fruits. All these factors negatively affect not only the facial skin but all exposed parts of the body (think about how your hand skin looks and feels in winter, for example). This leads to the logical question of what we can change in our routine so that our skin not only does not suffer but even looks fresh and vibrant despite the outdoor conditions, and the answer might surprise you – we need to hydrate it more. 

You probably immediately think of the counter question “Won’t it freeze?”, because most of us associate hydration plus cold with ice, but the truth is there is no such danger. Not only will your skin not freeze, but with quality hydration and an enriched routine, it will feel protected and healthy even at low temperatures. 

Here is how this can be done in a few steps to include in your daily and nightly skincare routine. 

DAYTIME ROUTINE 

Hydration should already be part of the daily facial skincare, so we won’t convince you further how necessary this step is, and we will go straight to the suggestion. 

Biotrade Hydrating Serum with Hyaluronic Acid and Niacinamide

The booster is like a hydrating “bomb” that works deeply on the skin, increasing its density and elasticity. This product contains two types of hyaluronic acid – low molecular weight and high molecular weight, and its main function is to restore and maintain the water balance at constant levels. Niacinamide is responsible for strengthening the skin and making it look vibrant and radiant. 

The booster is suitable for all skin types, especially if the skin is dehydrated and dull, as well as at the first signs of aging. Use it during the winter months to provide deep hydration and skin health so that it looks dense and plump. Apply generously morning and evening on well-cleansed and damp skin of the face and neck, avoiding the eye contour area.

Pure Skin Brightening Day Cream SPF50+ 

You didn’t think we would skip sun protection, did you? Just because it’s cold outside doesn’t mean we shouldn’t protect the skin from harmful sun rays, even when they don’t feel warm and even when we don’t feel them at all. 

Up to about 80% of  UV rays actually pass through clouds and smog, and although you don’t feel the burning sun, you can still get sunburn or skin damage even on cloudy days. That’s why sun protection care is mandatory year-round, and in this sense, the cream  Pure Skin Brightening Day Cream SPF50+  is an ideal choice for this season as well. 

This product is designed to provide comfort even to sensitive and dry skin by optimally hydrating it. In addition to hyaluronic acid, it contains niacinamide, which keeps the skin healthy and fresh, as well as tranexamic acid, which has a strong regenerating effect and guarantees a long-lasting radiant complexion. The phospholipids in the formula support the skin’s barrier function, and thanks to them, the cream’s texture is light and fluid. 

All this, of course, is under the “umbrella” of high and broad-spectrum  UVA  and  UVB  protection SPF50+ and has a silky texture that absorbs immediately into the skin without leaving any traces. 

You can rely on this cream to protect your skin during winter, especially if it is dry and sensitive and reacts strongly to external factors, but also if you have dull and uneven complexion, enlarged pores, or notice the first signs of aging. The cream will regenerate and refresh your skin, fill it with life, and restore its elasticity, which is a sign of health. 

Apply the product  every morning before going outside and reapply as needed during the day, especially if you are outdoors  (for example, in the mountains). 

NIGHTTIME ROUTINE 

The skin has its needs not only during the day but also at night, and we must provide care and hydration in the evening as well to enjoy its beautiful and healthy appearance constantly.

Pure Skin Brightening Night Fluid is the product you can rely on for your skin’s nighttime care. Created to brighten and fill it with plumpness and density, this fluid works while you sleep – stimulating collagen synthesis, evening out the complexion, and deeply hydrating the skin. Its composition is rich in ingredients that work in synergy – hyaluronic acid, peptides, squalane, and niacinamide.

Pure Skin Brightening Night Fluid will restore the facial skin and provide effective 3D hydration so that the result is truly visible in the morning – skin filled with life and plumpness. It is suitable for all skin types, especially when the first signs of aging appear – fine wrinkles and lines.
 

Since it supports the natural renewal of cells and collagen synthesis, these signs can be maximally erased and delayed over time. Its texture is temptingly gentle and melting, delivering deep into the skin a complex of hyaluronic acid, niacinamide, oligopeptide 24, and squalane to restore the youthful appearance of your skin from the very first application. 

Apply Pure Skin Brightening Night Fluid in the evening on well-cleansed skin, or include it in your evening routine as the final step for hydration and recovery after using a serum or booster. You can confidently first apply the already familiar  Biotrade Hydrating Serum with Hyaluronic Acid and Niacinamide  and then give your skin this cocktail of rejuvenating ingredients, for which it will reward you with a magnificent fresh and healthy look the very next morning.

Well, that’s it! In short – for the skin to be healthy and elastic even in winter, to feel well protected and vibrant, hydration must be the first and essential presence in every routine. Breathe in, breathe out, hydrate, and repeat – this is the motto for this and every other season, and it will never go out of style.