Oats are one of the most complete and balanced cereals we can find. They thrive in soils where other cereals cannot grow. It is known that the cultivation of this crop began in Central Asia. An interesting fact is that in ancient times oats were considered a weed with much lower value than wheat or barley. Today, however, it ranks fifth in cereal production worldwide.
This crop supports the health of the body both inside and out. But its benefits are not limited to healthy nutrition alone. The skin also gets the most out of it.
Benefits and advantages for skin and hair
Thanks to its rich content of proteins and lipids, vitamins B1 and B7 (biotin), Omega-3 and Omega-6 fatty acids, minerals, and polyphenols, this cereal has many beneficial cosmetic properties.
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It has an anti-inflammatory effect
Polyphenols called avenanthramides are antioxidant molecules found almost exclusively in oats. They prevent cellular oxidation, have an anti-inflammatory effect, and act as antihistamines. In this way, they reduce skin irritation and soothe mild inflammation and itching.
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Provides maximum hydration
The most important action of oats in cosmetic use is hydration. It is the foundation of healthy and radiant skin. Dryness contributes to the appearance of wrinkles and makes the skin look tired, sagging, and dull. Well-hydrated skin is firmer, denser, and more radiant.
Saponins in oats provide powerful cleansing action. This is one of its greatest advantages for the skin, as it absorbs all impurities and residues that accumulate in pores. Whether found in oil, gel, soap, or even shampoo, oats improve the overall condition of skin and hair.
Maintaining the proper pH is extremely important. Proteins in oats contribute to skin balance by protecting it from dryness without making it oily.
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Strengthens the skin's protective barrier
Proteins in cereals help maintain the skin's natural barrier. In this way, they protect it from pollutants, especially in big cities where it is in constant contact with smog, sunlight, and other harmful factors for the skin.
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Keeps hair healthy and shiny
Oats contain an important presence of biotin (vitamin B7). It actively participates in keratin synthesis. This is the protein that builds hair. For this reason, including oat extract in shampoo keeps hair healthy.
In what products is it found?
Due to the properties of all these components in oats, including it in daily care can bring only benefits. It wonderfully affects sensitive and dry skin, but perhaps its greatest asset is that it is suitable even for newborns and children.
Moisturizers are considered a primary therapy in the treatment of atopic dermatitis and eczema. But not all emollients are the same. Products from the series Atopity are formulated with a rich content of avocado and castor oils and nourishing lipids from oats. They help restore and strengthen the barrier, relieve itching in dry skin, and balance the microbiome.
Body balms with oat lipids moisturize the skin and prevent irritation. According to conducted tests the emollient balm and the cleansing oil Atopity improve the symptoms of atopic dermatitis. 71% of people feel relief from dry and itchy skin. 65% say their skin stays hydrated for longer.
Oat lipids / Oat lipids
Oats are one of the most complete and balanced cereals we can find. They thrive in soils where other cereals cannot grow. It is known that the cultivation of this crop began in Central Asia. An interesting fact is that in ancient times oats were considered a weed with much lower value than wheat or barley. Today, however, it ranks fifth in cereal production worldwide.
This crop supports the health of the body both inside and out. But its benefits are not limited to healthy nutrition alone. The skin also gets the most out of it.
Benefits and advantages for skin and hair
Thanks to its rich content of proteins and lipids, vitamins B1 and B7 (biotin), Omega-3 and Omega-6 fatty acids, minerals, and polyphenols, this cereal has many beneficial cosmetic properties.
Polyphenols called avenanthramides are antioxidant molecules found almost exclusively in oats. They prevent cellular oxidation, have an anti-inflammatory effect, and act as antihistamines. In this way, they reduce skin irritation and soothe mild inflammation and itching.
The most important action of oats in cosmetic use is hydration. It is the foundation of healthy and radiant skin. Dryness contributes to the appearance of wrinkles and makes the skin look tired, sagging, and dull. Well-hydrated skin is firmer, denser, and more radiant.
Saponins in oats provide powerful cleansing action. This is one of its greatest advantages for the skin, as it absorbs all impurities and residues that accumulate in pores. Whether found in oil, gel, soap, or even shampoo, oats improve the overall condition of skin and hair.
Maintaining the proper pH is extremely important. Proteins in oats contribute to skin balance by protecting it from dryness without making it oily.
Proteins in cereals help maintain the skin's natural barrier. In this way, they protect it from pollutants, especially in big cities where it is in constant contact with smog, sunlight, and other harmful factors for the skin.
Oats contain an important presence of biotin (vitamin B7). It actively participates in keratin synthesis. This is the protein that builds hair. For this reason, including oat extract in shampoo keeps hair healthy.
In what products is it found?
Due to the properties of all these components in oats, including it in daily care can bring only benefits. It wonderfully affects sensitive and dry skin, but perhaps its greatest asset is that it is suitable even for newborns and children.
Moisturizers are considered a primary therapy in the treatment of atopic dermatitis and eczema. But not all emollients are the same. Products from the series Atopity are formulated with a rich content of avocado and castor oils and nourishing lipids from oats. They help restore and strengthen the barrier, relieve itching in dry skin, and balance the microbiome.
Body balms with oat lipids moisturize the skin and prevent irritation. According to conducted tests the emollient balm and the cleansing oil Atopity improve the symptoms of atopic dermatitis. 71% of people feel relief from dry and itchy skin. 65% say their skin stays hydrated for longer.