Stop the bags under the eyes

PURE SKIN ОЗАРЯВАЩ ОКОЛООЧЕН КРЕМ – СЕРУМ е ваш верен приятел в борбата с тъмните кръгове и торбички под очите. Включвайки този продукт във вашата рутина за грижа на кожата на лицето, ще постигнете бързи и невероятни резултати.

To hear, having great eyes can brighten your day. But no one wants to even hear about terrible bags under the eyes. Unfortunately, they often appear suddenly and last long, and in many cases are the result of untimely care for one of the most delicate areas of the face – the eye contour.

The skin around the eyes is extremely delicate and fine, and highly susceptible to factors such as stress, fatigue and aging. That is why timely care for this area is key if you want to maintain the youthful freshness of your skin longer. And the more-the earlier you start paying attention to the eye areathe contour, the better. This way you will not only avoid the appearance of fine wrinkles but also deal with another no less unpleasant problem – bags under the eyes.

Contrary to popular belief, bags under the eyes are not a genetic inheritance. In fact, in 80% of the cases they are the result of external factors such as lack of sufficient sleep, improper nutrition (salt may have been considered white gold in ancient times, but over-salted food makes us retain water and leads to puffiness), alcohol abuse, excessive sun exposure (water accumulation in the skin is a protective reaction against ultraviolet radiation) and alas, age-related changes, which ninevitably occur in our skin. With age, the skin and muscles, which support the eyelids, thin out and weaken, which leads to sagging on the eyelid and to the protrusion of fat deposits under the eyes.

In other words, if you show willpower and choose a healthy lifestyle –a little salty, moderate alcohol consumption and only a light sun tan instead of a tropical tan, you will halve the likelihood of bags appearing under the eyes. And to be sure you have counteracted them 100%, you will also need to rely on the proper and consistent care of the skin in this area. Eye cream or serum should become part of your daily routine even before you notice puffiness under the eyes.

How is the fresh youthful look of the skin around the eyes achieved?

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With care. And our advice is that it should not be at the last moment when the problem has already taken over, but to look ahead to the future and act preventively.

Eexperts recommend using a serum or aroundeye cream with a light texture right after turning 25, and after 35 it is good to double the care with creams with more-a powerful formula against aging and puffiness. Applying an eye product twice a day (morning and evening) with light massaging movements and tapping, should become a daily ritual.

The essential ingredients in quality eye contour products are caffeine and retinol. Caffeine boosts blood circulation and constricts blood vessels, which reduces puffiness. Retinol, on the other hand, stimulates collagen production in the skin and makes it firmer.

Why choose eyean eye cream-serum from the series Pure Skin is the right move?

One of its great advantages is that it is suitable for all skin types and effectively fights the first signs of aging – fine wrinkles, loss of skin elasticity, and the appearance of puffiness.

The eye cream-serum is the third element of the series Pure Skin for daily care for radiant skin. It combines perfectly with Pure Skin illuminating day sunscreen cream SPF50 and with the brightening night fluid, as it is enough to apply it twice a day (morning and evening) with light massaging movements and on well-cleansed skin. The gentle texture of this brand new product by the brand brightens the gaze upon first application, and with consistency, the freshness of the eye contour area is permanently preserved.

The formula of the eye cream-serum by Pure Skin contains six ingredients that interact in such a way as to prevent the passage of time from leaving a lasting mark on the eye contour area.

  • Hyaluronic acid – for intense hydration, with an instant smoothing and tightening effect
  • Peptide cocktail* – to reduce under-eye bags and puffiness
  • Caffeine – reduces swelling in the eye area and improves blood circulation
  • Ruscogenin – strengthens the elasticity of venous walls
  • Squalane – improves skin elasticity
  • Tranexamic acid – permanently lightens the complexion, brightens the skin, and has a strong rejuvenating effect

The combination of ingredients and their proven action stops the unwanted appearance of aging signs, as well as unpleasant puffiness and under-eye bags. This way, you preserve your youthful appearance even if your daily life is dynamic, lacks enough sleep, and is subject to various stress factors.

Undoubtedly, the delicate skin around the eyes needs even gentler care. And if your goal is to avoid the appearance of under-eye bags, this care must be comprehensive and consistent — from proper nutrition and limiting harmful habits to choosing a good eye contour product that gives your skin what it needs.

So, by acting a few steps ahead, in time you won't have to take a defensive position against the offensive move of under-eye bags. Quite the opposite — you will have defeated puffiness before it becomes an obvious problem.

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