Nowadays, choosing cosmetics is not easy – shelves are piled with thousands of shiny packages, online we are flooded with countless commercial offers promising miracles. Smiling beautiful girls wait in drugstores and pharmacies to tell you (sometimes too insistently) about the perfection of this or that product.
We will not try to convince you of anything.
We chose to tell you 8 things about our brand and products – and we will leave it to you to decide why it’s worth entrusting the care of your skin exactly to biotrade.
25 years of proving ourselves – day after day
Behind us, we have over a quarter of a century of history – a path walked from our first laboratory, from the first product whose label bore the name “biotrade.” If you’re curious – it was a simple little bottle with our magical anti-pimple lotion.
25 years… At this age, a person usually takes their life into their own hands, may be on the threshold of parenthood; has loved, probably tasted at least a little disappointment… parted with some illusions, but deep inside is still childishly naive.
For a company, however, 25 years is a mature age. If we speak the language of our field – either you discover your unique formula for existence (both literally and metaphorically), or soon no one will even remember your name.
His Majesty The Consumer is the only judge in this struggle for natural selection because they decide our fate at least twice a day – morning and evening, in front of the mirror. If we have fulfilled our promises, our product will find its place on that vanity table again, right?!
Well, our name is already known on several continents – this should be quite solid proof that in the “formula” biotrade we have put the right ingredients… and consumers keep trusting us.
Bulgarian brand in the Premier League of cosmetics
Honestly, Bulgaria can boast traditions in the cosmetic sector – but in a completely different segment of the industry, mainly concerning products with essential oils. Our local productions have a worthy place, preserved by the equation “roses, lavender, and lactobacilli.”
Nevertheless, when it comes to dermatological cosmetics, the situation is very different because in this area of the “field” French brands have dominated for decades. It is enough to enter a pharmacy and look for the sign “dermocosmetics” – it usually stands above the large wall where well-known international brands are neatly arranged.
For those unfamiliar with the industry, it will be surprising that there are dozens of names on the packaging, but behind them practically stand three or four giant companies – classic corporate colossi. This is no coincidence!
The truth is that a quality dermocosmetic product is born at the intersection of medicine, cosmetology, and the most modern manufacturing technologies. Its creation requires knowledge and scientific work, a long-term development strategy, and of course – investments…
Right there, in that serious company, you will also find biotrade – a brand created, developed, and produced in Bulgaria. Belonging to Bulgaria. Successfully competing with the giants in the industry.
We believe this deserves applause.
A dermo brand created by a dermatologist – no, this is not tautology
If a short answer is needed to the question of what distinguishes our dermatological cosmetics from mass-market ones, we would say that it “understands” the skin and helps it to be healthy.
Our products contain active ingredients whose role is to influence a specific problem, to activate (or deactivate) a specific process. And who knows the processes in the skin better than a proven dermatologist with nearly three decades of clinical experience?
We dare to claim that every product bearing the biotrade brand is the result of the hard work, knowledge, and skills of our R&D team, led by the company founder and practicing dermatologist Dr. Naydenov.
From that first magical lotion to our newest restructuring cream – every formula is developed by its interdisciplinary team consisting of chemists, biologists, doctors, and technologists.
Simply put, in our laboratory science, dermatology, and practice are in complete symbiosis.
The needs of the skin matter. Age – not so much
The skin is the largest organ in the human body – and it fully reflects its admirable uniqueness. If a woman has thin and dry skin, then both at 20 and at 50 her main priority will be intensive hydration and stimulation of collagen and elastin synthesis.
In turn, oily and acne-prone skin, regardless of the owner's age, must be cared for in such a way that sebum production is controlled and the acne bacteria have no conditions to develop.
Our approach to creating effective dermocosmetics begins with defining the need for specific care – what it must do to restore the skin’s balance and harmonize the processes within it.
That’s why on a bottle with the biotrade brand you won’t see an age range recommendation, but you will always find a precise description of the problem we want to solve with this product.
Therefore, these can be:
- oily skin with pustules
- old hyperpigmentation
- excessive sweating
- cracked heels
Simple and understandable. Effective.
Health is beauty, but beauty is not always health
Since in the field of dermocosmetics the real issue is skin health, at biotrade we are uncompromising – both in our products and in our advice (even if that means we might not be very popular with fans of the latest fashion trends and popular bloggers).
We can’t encourage you to obsessively chase a chocolate tan – neither in the sun nor in a tanning bed. We know the irreparable cellular damage caused by ultraviolet rays and tirelessly explain, show, and prove that sun protection must become an indispensable mantra of our existence.
It’s no coincidence that in each of the main facial skincare lines of our brand there is a product with a high sun protection factor. We also can’t praise you for carefully applied makeup aimed at covering pimples and spots.
But we might be a bit more lenient if you convince us that at least in the evening you don’t forget to remove all layers of makeup. For this, we offer a choice of as many as 6 facial cleansing products from the biotrade brand – just don’t skip this step, it’s important!
There is nothing superfluous in our formulas. No trendy colors. No fancy magic spheres. There is only what your skin needs to be healthy again, and therefore beautiful.
Synergy: when the effect exceeds expectations
"Synergy" comes from the Greek word – συνέργια, meaning "working together". This is exactly the precise and delicate mechanism we implement at every level in our developments.
The ingredients work together in the product formulas, and the products work together in the routines. We can say with a clear conscience that this is our true trademark – our know-how.
When we talk about a complete routine, we emphasize that 360-degree care is an approach that will bring you the most benefits. Like everything in nature, our skin follows an iron logic – it must be cleansed, "hydrated", and "nourished" with an adequate cocktail of active ingredients.
This is not about astronomical sums or a 20-step routine at all! We are talking about a minimalist zen routine, with a few but carefully selected products – simple, effective, and guaranteeing #nofilter selfies!
The good result: commitment from both sides
Do biotrade products work? We boldly answer “yes” and remind you that we have done half the work – we created unique formulas, produced quality products. Once they reach your dressing table, however, they need the same dedication – this time from you.
Remember that for 25 years we have observed thousands of people applying biotrade therapies – and we can say with absolute certainty that whenever they are performed diligently and long enough, the effect is strikingly good.
Let’s admit that few are endlessly methodical and patient, ready to devote enough time and effort for the cherished goal – dealing with acne, spots, dandruff…. We want perfect results. We want the pimples gone tomorrow, and the spots – well, we give them until Sunday because then we have a wedding!
It doesn’t work like that. There is no miracle cream that we can apply on our face tonight and tomorrow, as if by magic, acne will be just a memory. This can happen, we even promise you – but you will have to make an effort.
Let’s say that in the end the victory is due to 50% to our amazing products, and 50% to your equally amazing efforts!
We listen. We understand. We respond
We carry our pimples and angrily avoid mirrors. We cover the spots on our forehead with bangs. We don’t take off our jacket at the office so the wet armpits won’t show… Dandruff isn’t visible on the white T-shirt…
We know that skin problems often cast a shadow over our self-confidence and self-esteem – and that is completely normal. The skin is always visible; we cannot change it like a pair of dirty clothes. That is why in such a situation a person needs to be heard and understood. They need to ask their questions and receive answers.
Throughout all these 25 years of our development, we have been in close proximity to our consumers – in dermatology offices, together with treating specialists, in pharmacies, in health forums. We have learned that our expertise is valued because it “translates” the language of the skin into understandable advice and feasible routines tailored to each individual case.
Fortunately, nowadays this communication is even easier in a digital environment – chats, social networks, emails. They all allow you to ask us for advice and additional information in real time, give us feedback, and why not, suggestions for future developments.
Our team conducts daily consultations with clients, tracks the results of recommended therapies over time, updates the routine suitable for you, explains mechanisms of action and ingredients… Sometimes, it simply gives you the courage to continue in the right direction.
Let these be 8 reasons to think about or rethink your skincare.
biotrade is the brand that believes this care is a responsibility, but also a pleasure – it's worth trying, right?
Exactly 8 reasons why you should try the biotrade brand
Nowadays, choosing cosmetics is not easy – shelves are piled with thousands of shiny packages, online we are flooded with countless commercial offers promising miracles. Smiling beautiful girls wait in drugstores and pharmacies to tell you (sometimes too insistently) about the perfection of this or that product.
We will not try to convince you of anything.
We chose to tell you 8 things about our brand and products – and we will leave it to you to decide why it’s worth entrusting the care of your skin exactly to biotrade.
25 years of proving ourselves – day after day
Behind us, we have over a quarter of a century of history – a path walked from our first laboratory, from the first product whose label bore the name “biotrade.” If you’re curious – it was a simple little bottle with our magical anti-pimple lotion.
25 years… At this age, a person usually takes their life into their own hands, may be on the threshold of parenthood; has loved, probably tasted at least a little disappointment… parted with some illusions, but deep inside is still childishly naive.
For a company, however, 25 years is a mature age. If we speak the language of our field – either you discover your unique formula for existence (both literally and metaphorically), or soon no one will even remember your name.
His Majesty The Consumer is the only judge in this struggle for natural selection because they decide our fate at least twice a day – morning and evening, in front of the mirror. If we have fulfilled our promises, our product will find its place on that vanity table again, right?!
Well, our name is already known on several continents – this should be quite solid proof that in the “formula” biotrade we have put the right ingredients… and consumers keep trusting us.
Bulgarian brand in the Premier League of cosmetics
Honestly, Bulgaria can boast traditions in the cosmetic sector – but in a completely different segment of the industry, mainly concerning products with essential oils. Our local productions have a worthy place, preserved by the equation “roses, lavender, and lactobacilli.”
Nevertheless, when it comes to dermatological cosmetics, the situation is very different because in this area of the “field” French brands have dominated for decades. It is enough to enter a pharmacy and look for the sign “dermocosmetics” – it usually stands above the large wall where well-known international brands are neatly arranged.
For those unfamiliar with the industry, it will be surprising that there are dozens of names on the packaging, but behind them practically stand three or four giant companies – classic corporate colossi. This is no coincidence!
The truth is that a quality dermocosmetic product is born at the intersection of medicine, cosmetology, and the most modern manufacturing technologies. Its creation requires knowledge and scientific work, a long-term development strategy, and of course – investments…
Right there, in that serious company, you will also find biotrade – a brand created, developed, and produced in Bulgaria. Belonging to Bulgaria. Successfully competing with the giants in the industry.
We believe this deserves applause.
A dermo brand created by a dermatologist – no, this is not tautology
If a short answer is needed to the question of what distinguishes our dermatological cosmetics from mass-market ones, we would say that it “understands” the skin and helps it to be healthy.
Our products contain active ingredients whose role is to influence a specific problem, to activate (or deactivate) a specific process. And who knows the processes in the skin better than a proven dermatologist with nearly three decades of clinical experience?
We dare to claim that every product bearing the biotrade brand is the result of the hard work, knowledge, and skills of our R&D team, led by the company founder and practicing dermatologist Dr. Naydenov.
From that first magical lotion to our newest restructuring cream – every formula is developed by its interdisciplinary team consisting of chemists, biologists, doctors, and technologists.
Simply put, in our laboratory science, dermatology, and practice are in complete symbiosis.
The needs of the skin matter. Age – not so much
The skin is the largest organ in the human body – and it fully reflects its admirable uniqueness. If a woman has thin and dry skin, then both at 20 and at 50 her main priority will be intensive hydration and stimulation of collagen and elastin synthesis.
In turn, oily and acne-prone skin, regardless of the owner's age, must be cared for in such a way that sebum production is controlled and the acne bacteria have no conditions to develop.
Our approach to creating effective dermocosmetics begins with defining the need for specific care – what it must do to restore the skin’s balance and harmonize the processes within it.
That’s why on a bottle with the biotrade brand you won’t see an age range recommendation, but you will always find a precise description of the problem we want to solve with this product.
Therefore, these can be:
Simple and understandable. Effective.
Health is beauty, but beauty is not always health
Since in the field of dermocosmetics the real issue is skin health, at biotrade we are uncompromising – both in our products and in our advice (even if that means we might not be very popular with fans of the latest fashion trends and popular bloggers).
We can’t encourage you to obsessively chase a chocolate tan – neither in the sun nor in a tanning bed. We know the irreparable cellular damage caused by ultraviolet rays and tirelessly explain, show, and prove that sun protection must become an indispensable mantra of our existence.
It’s no coincidence that in each of the main facial skincare lines of our brand there is a product with a high sun protection factor. We also can’t praise you for carefully applied makeup aimed at covering pimples and spots.
But we might be a bit more lenient if you convince us that at least in the evening you don’t forget to remove all layers of makeup. For this, we offer a choice of as many as 6 facial cleansing products from the biotrade brand – just don’t skip this step, it’s important!
There is nothing superfluous in our formulas. No trendy colors. No fancy magic spheres. There is only what your skin needs to be healthy again, and therefore beautiful.
Synergy: when the effect exceeds expectations
"Synergy" comes from the Greek word – συνέργια, meaning "working together". This is exactly the precise and delicate mechanism we implement at every level in our developments.
The ingredients work together in the product formulas, and the products work together in the routines. We can say with a clear conscience that this is our true trademark – our know-how.
When we talk about a complete routine, we emphasize that 360-degree care is an approach that will bring you the most benefits. Like everything in nature, our skin follows an iron logic – it must be cleansed, "hydrated", and "nourished" with an adequate cocktail of active ingredients.
This is not about astronomical sums or a 20-step routine at all! We are talking about a minimalist zen routine, with a few but carefully selected products – simple, effective, and guaranteeing #nofilter selfies!
The good result: commitment from both sides
Do biotrade products work? We boldly answer “yes” and remind you that we have done half the work – we created unique formulas, produced quality products. Once they reach your dressing table, however, they need the same dedication – this time from you.
Remember that for 25 years we have observed thousands of people applying biotrade therapies – and we can say with absolute certainty that whenever they are performed diligently and long enough, the effect is strikingly good.
Let’s admit that few are endlessly methodical and patient, ready to devote enough time and effort for the cherished goal – dealing with acne, spots, dandruff…. We want perfect results. We want the pimples gone tomorrow, and the spots – well, we give them until Sunday because then we have a wedding!
It doesn’t work like that. There is no miracle cream that we can apply on our face tonight and tomorrow, as if by magic, acne will be just a memory. This can happen, we even promise you – but you will have to make an effort.
Let’s say that in the end the victory is due to 50% to our amazing products, and 50% to your equally amazing efforts!
We listen. We understand. We respond
We carry our pimples and angrily avoid mirrors. We cover the spots on our forehead with bangs. We don’t take off our jacket at the office so the wet armpits won’t show… Dandruff isn’t visible on the white T-shirt…
We know that skin problems often cast a shadow over our self-confidence and self-esteem – and that is completely normal. The skin is always visible; we cannot change it like a pair of dirty clothes. That is why in such a situation a person needs to be heard and understood. They need to ask their questions and receive answers.
Throughout all these 25 years of our development, we have been in close proximity to our consumers – in dermatology offices, together with treating specialists, in pharmacies, in health forums. We have learned that our expertise is valued because it “translates” the language of the skin into understandable advice and feasible routines tailored to each individual case.
Fortunately, nowadays this communication is even easier in a digital environment – chats, social networks, emails. They all allow you to ask us for advice and additional information in real time, give us feedback, and why not, suggestions for future developments.
Our team conducts daily consultations with clients, tracks the results of recommended therapies over time, updates the routine suitable for you, explains mechanisms of action and ingredients… Sometimes, it simply gives you the courage to continue in the right direction.
Let these be 8 reasons to think about or rethink your skincare.
biotrade is the brand that believes this care is a responsibility, but also a pleasure – it's worth trying, right?